The costs vary per platform and target audience. Often, you pay between €0.10 and €2 per click, but this can be higher for niche audiences or business campaigns.

The Costs of Social Advertising Depend on Multiple Factors

These factors include:

• Target audience: the more specific and competitive, the higher the price per click or impression.

• Objective: brand awareness (CPM) is often cheaper than conversions (CPC/CPA).

• Quality of your ad: strong content leads to lower costs per result.

• Budget strategy: test budgets often start at a few euros per day, while larger brands spend thousands of euros per month.

What are the average costs per platform?

Facebook & Instagram (Meta Ads)

• CPC (cost per click): €0.20 – €1.50

• Budget advice: you can start from €5 – €10 per day, but effective campaigns certainly need €500+ per month.

LinkedIn

• CPC: €2 – €6 (often higher for niche audiences)

• Budget advice: due to higher click prices, €1,000 – €2,000 per month is often a minimum for meaningful results.

TikTok

• CPC: €0.10 – €0.50

• Budget advice: TikTok works well with creative content and relatively low costs, but campaigns often start to be effective from €300 – €500 per month.

Pinterest

• CPC: €0.10 – €0.40

• Budget advice: ideal for e-commerce; campaigns can already run successfully from €200 – €400 per month.

YouTube (via Google Ads)

• CPV (cost per view): average €0.02 – €0.10

• CPM: €4 – €12

• Budget advice: suitable for both small and large budgets; count on at least €500 per month for visible impact.

X (Twitter)

• CPC: €0.30 – €2.00

• Budget advice: campaigns often start from €300 – €500 per month to generate sufficient reach.