Organic reach means that your posts are visible to your followers for free (and sometimes to their network, for example when they like or share). It’s the natural spread of your content without paying for it.

Characteristics of Organic Reach:

• Dependent on platform algorithms

• Reach often limited to a small percentage of your followers (for example 5-10% on Facebook/Instagram)

• Suitable for community building, customer relationships, and brand trust

• No direct costs, but investment in time and content creation

With paid advertising, you pay to have your message shown to a specific target audience, even beyond your own followers.

You determine who you reach based on factors such as location, age, interests, behavior, or job title.

Characteristics of Paid Advertising:

• Direct visibility and greater reach

• Highly targeted audience targeting (existing or new)

• Suitable for brand awareness, traffic, and conversions

• Measurable results with clear KPIs